Job Description

Digital Content & E-Commerce Manager [JRP-11171]

Shaftel Diamonds is a distinguished, family-owned jewelry store in Houston, specializing in custom engagement rings, fine jewelry, and loose diamonds. Established in 1978, our commitment to quality craftsmanship and unparalleled service has set us apart as a trusted luxury jeweler.

We’re currently seeking to hire a highly qualified Digital Content and E-Commerce Manager. In this role, you will drive growth across our online channels, optimize product presentation, and manage our digital presence on high-end marketplaces. In addition, you will play a critical part in growing and managing Shaftel Diamonds’ online sales presence, both on our website and across third-party selling platforms like 1stDibs, eBay, and Chrono24. You will also oversee product listings, coordinate high-quality photography, and collaborate closely with our website developer and SEO manager to fine-tune strategies that boost sales and brand visibility. With opportunities for commission based on sales generated through these channels, this role is ideal for a results-driven professional with a passion for luxury and digital marketing.

The selected candidate will join a passionate team dedicated to delivering excellence in the jewelry industry. You’ll have the opportunity to shape our online presence, contribute directly to our growth, and be rewarded for your success in driving Shaftel Diamonds’ digital expansion. Please note this is not a hybrid role.

RESPONSIBILITIES:

E-Commerce Management and Sales Growth

• Develop and execute a comprehensive e-commerce strategy to increase sales on Shaftel Diamonds’ website and third-party platforms (e.g., 1stDibs, eBay, Chrono24)
• Regularly update and optimize product listings, ensuring accurate descriptions, competitive pricing, and high-quality visuals that align with Shaftel’s luxury brand identity
• Manage inventory across platforms to maximize product exposure and enhance cross-channel sales performance

Digital Marketing and Content Creation

• Create, curate, and manage engaging digital content that enhances Shaftel Diamonds’ online presence and attracts high-net-worth clients
• Collaborate with the marketing team to develop content for product launches, seasonal campaigns, and social media that highlights unique pieces, trends, and craftsmanship
• Plan and implement digital advertising strategies for e-commerce, using data-driven insights to maximize ROI on paid search and social ads

Photography Coordination and Product Presentation

• Coordinate product photography to capture the quality and elegance of Shaftel Diamonds’ offerings, working closely with photographers and ensuring all images are optimized for web and marketplace standards
• Oversee image selection and editing processes, maintaining a consistent visual aesthetic across all digital channels
• Collaborate with product design and sales teams to ensure listings reflect product attributes, value, and brand appeal

Collaboration with Website Developer and SEO Manager

• Work directly with the website developer to improve site functionality, navigation, and product display, ensuring an exceptional user experience
• Collaborate with the SEO manager to drive traffic and improve rankings by implementing SEO best practices and regularly updating website content, keywords, and metadata
• Analyze sales data to identify trends, best sellers, and emerging jewelry categories, making recommendations on product selection and marketing strategies

Third-Party Platform Management

• Manage Shaftel Diamonds’ presence on high-end jewelry and watch platforms (e.g., 1stDibs, Chrono24), ensuring each listing aligns with the unique standards and requirements of each platform
• Optimize listings with targeted keywords, descriptions, and compelling visuals to increase visibility and conversion rates on each third-party site
• Monitor and report on the performance of third-party listings, adjusting strategies based on analytics to maximize sales opportunities

Performance Tracking and Analytics

• Use Google Analytics, e-commerce platforms, and marketplace insights to track the performance of listings, traffic sources, and conversion rates
• Generate monthly reports on e-commerce and digital content performance, providing actionable insights to inform future strategies and sales goals
• Stay informed on industry trends, competitive positioning, and new e-commerce tools to keep Shaftel Diamonds at the forefront of online luxury retail

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Minimum 5 years of experience in digital content management, e-commerce, or online sales, preferably within luxury or fashion
• Strong background in e-commerce platforms (Shopify, Magento) and familiarity with third-party luxury platforms (e.g., 1stDibs, eBay, Chrono24)
• Digital Marketing Skills: Knowledge of SEO, Google Analytics, and digital advertising best practices
• Experience with social media content creation and management is a plus
• Experience working with photographers or creative teams to produce high-quality product images that align with luxury standards
• Ability to manage multiple projects, meet deadlines, and adapt to changing priorities in a fast-paced environment
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to boost online sales
• Enthusiasm for fine jewelry and a keen understanding of luxury consumer behavior

Special Note to Applicants: When applying for this role, please submit your cover letter, resume, and any relevant portfolio or examples of your work in digital content, e-commerce, or online sales management.

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