Marketing Analyst Job at Unique Solutions, Rochester, NY

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  • Unique Solutions
  • Rochester, NY

Job Description

We are currently seeking a detail-oriented and data-driven Marketing Analyst to join our team. This role offers an exciting opportunity for someone who enjoys analyzing data and uncovering insights to drive strategic marketing decisions.

Key Responsibilities:

  • Analyze marketing data from multiple sources, including digital campaigns, website traffic, social media, and sales performance.
  • Create and maintain detailed reports and dashboards to track key performance indicators (KPIs) and measure the effectiveness of marketing campaigns.
  • Conduct market research to identify customer trends, competitor activity, and opportunities for growth.
  • Collaborate with marketing, sales, and product teams to interpret data and provide actionable insights that inform marketing strategies.
  • Develop and present regular reports on campaign performance, audience behavior, and market trends to senior management.
  • Support budget tracking and ensure that marketing spend aligns with performance goals and ROI.
  • Assist in segmenting audiences for targeted marketing campaigns and optimizing customer engagement strategies.
  • Stay updated on industry trends and best practices in marketing analytics.

Skills & Qualifications:

  • Bachelor’s degree in Marketing, Business, Economics, or a related field.
  • 2-3 years of experience in marketing analysis, data analysis, or a similar role.
  • Advanced Excel skills (e.g., pivot tables, v-lookups, and data visualization).
  • Strong attention to detail with the ability to interpret complex data and communicate findings clearly.
  • Excellent written and verbal communication skills, with the ability to present data-driven insights to non-technical audiences.
  • Ability to work independently and collaboratively within a team environment.
  • A strong analytical mindset with the ability to solve problems and make data-driven decisions.

What We Offer:

  • Competitive salary and benefits package.
  • A dynamic, collaborative work environment that fosters professional growth.
  • Opportunities for career advancement and development within the company.
  • Exposure to cutting-edge marketing tools and technologies.

Job Tags

Full time,

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