Job Description

Marketing Specialist [JRP-09011]

Do you go to sleep thinking about conversions, dream about workflows, and wake up with thoughts of how to deliver rockstar-quality marketing? If any of these things happen to you, then today is your lucky day.

One Foot Over is seeking to hire a kickass Marketing Specialist with a get stuff done attitude. From strategy to deployment, you will be responsible for managing digital programs and projects including inbound marketing, website lead capture, marketing automation, paid media, sales enablement, conversion rate optimization, SEO, and organic and paid social media. Your role will be equal parts idea generator and marketing superstar.

We offer flexible hours Monday through Friday in a hybrid work environment, and occasionally, we may need you on a weekend. Most importantly, you’ll need to be there when the team and clients need you there.

RESPONSIBILITIES:

• Assist in the design and implementation of digital marketing plans
• Take ownership of KPIs and metrics that help indicate the effectiveness and direction of marketing campaigns, web content, SEO, social media, and PPC
• Create workflows, and email campaigns, build custom forms and landing pages using marketing automation tools like HubSpot, Marketo, Pardot, etc.
• Build, manage, and optimize paid digital campaigns within Google Ads, Facebook, LinkedIn, and other media platforms
• Coordinate the creation of digital content (e.g., website, blogs, ads, white papers)
• Promote and develop best practices for digital marketing, identifying new opportunities and trends for clients and One Foot Over
• Review client work (with an extreme level of detail and discernment) to ensure we only deliver top-notch, bulletproof work for our clients
• Track time of all work via our project management systems

REQUIREMENTS:

• 3-5 years of experience implementing multi-channel digital marketing, demand generation, and/or content marketing campaigns
• Hands-on experience with marketing automation programs such as HubSpot, Eloqua, Marketo, etc.
• Experience with SEO, SEM, PPC, and remarketing
• Google Ads certification is strongly preferred
• Google Analytics certification is strongly preferred
• Google Tag Manager experience is preferred
• Possess attitude that good enough is never good enough (desire to push beyond what we think you’re capable of achieving)
• Strive for constant improvement, and only work with people who believe the same
• Hunger for knowledge (unwavering, insatiable desire for learning)
  Passionate (you really must love marketing to succeed at OFO
• Able to stay on top of the latest and greatest things
• Resourceful, and able to solve problems using available resources (start in this order: brain, Google, your team)
• Great collaboration skills (share and be open to ideas, information, and feedback)
• Sense of humor (we work hard but also like to have fun, so enjoying memes and puns will help)
• Flexible, agile (when priorities shift, you shift with them)

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