Job Description

Title: Marketing Technology Specialist

Institution: Rowan University, Glassboro, NJ

Department: Marketing 

Division: Marketing & Communications

Reports to: Associate Director, Digital Marketing & Analytics

Position Summary:

The Marketing Technology Specialist contributes the implementation, management, and optimization of marketing technology platforms to support Rowan University's strategic marketing initiatives. The specialist will work closely with the digital marketing team to ensure that technology solutions, including Customer Data Platforms (CDPs), Customer Relationship Management (CRM) systems, and marketing automation tools, are effectively utilized to enhance campaign performance. The Marketing Technology Specialist will also serve as the primary representative for all marketing technology solutions, ensuring seamless integration, troubleshooting technical issues, and providing data-driven insights to support strategic decision-making. Additionally, this role will lead and develop training programs to empower the team in the effective use of these tools.

Primary Responsibilities:

• Implement and manage marketing technology solutions, such as CDPs, CRM systems, and marketing automation tools, to support digital marketing efforts.

• Troubleshoot and resolve technical issues related to marketing tools, ensuring minimal disruption to campaign execution.

• Collaborate with the digital marketing team to optimize the usage of marketing technology, driving improved campaign performance and efficiency.

• Analyze data from marketing technology platforms to support strategic decision-making and enhance overall marketing strategy.

• Stay updated on new features, advancements, and best practices in marketing technology to continuously improve the team's capabilities.

• Lead or create training programs for marketing technology solutions, ensuring that team members are proficient and confident in using these tools.

• Act as the primary liaison between the marketing team and technology vendors, ensuring effective communication and collaboration.

• Monitor the effectiveness of marketing technology implementations, providing recommendations for improvements and upgrades as needed.

• Ensure compliance with University policies and data privacy regulations in all marketing technology activities.

Qualifications:

Required:

• Bachelor’s degree from an accredited institution in marketing, information technology, or a related field.

• Minimum of 5-7  years of experience working with marketing technology platforms, including CDPs, CRMs, and marketing automation tools.

• Strong technical skills and experience in troubleshooting and resolving technology-related issues.

• Excellent analytical skills, with the ability to interpret data and provide actionable insights.

• Proven ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.

• Strong communication and interpersonal skills, with the ability to collaborate with both technical and non-technical stakeholders.

• Familiarity with data privacy regulations and best practices in marketing technology.

Preferred:

• Certifications in relevant marketing technology platforms (e.g., Salesforce, HubSpot).

• Experience with CDP platforms such as BlueConic, Twilio Segment or Optimove. 

• Experience in leading training programs or workshops.

• Experience using project management tools (e.g., Asana, Basecamp).

About Rowan University

A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 23,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. Home to Henry M. Rowan College of Engineering; Ric Edelman College of Communication & Creative Arts; William G. Rohrer College of Business; Virtua Health College of Medicine & Health Sciences; Cooper Medical School of Rowan University and the School of Osteopathic Medicine, it also comprises the colleges of Education, Humanities & Social Sciences, Performing Arts, and Science & Mathematics; Virtua Health School of Nursing & Health Professions; the schools of Earth & Environment; Innovation & Entrepreneurship; Translational Biomedical Engineering & Sciences; Veterinary Medicine; the Graduate School of Biomedical Sciences; and a multidisciplinary honors college. Rowan focuses on practical research at the intersection of engineering, medicine, science and business while ensuring excellence in undergraduate education. The University has earned national recognition for innovation; commitment to high-quality, af ... fordable education; and developing public-private partnerships. A Carnegie-classified (R2/high research activity) institution, Rowan has been recognized as the fourth fastest-growing public research university for three consecutive years as reported by The Chronicle of Higher Education.

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