Job Description
Job Title: Social Media Manager Location: Orem UT
Position Type: Full-Time – Hybrid (3+ days in office)
Exempt Position: $60,000 - $75,000 (based on experience)
Company Overview At Just Ingredients – a health and wellness e-commerce company – we believe that nourishing your body with real ingredients is essential for living a healthy and fulfilling life.
That’s why our products are made using carefully selected, whole-food ingredients. And our people are just as real as our ingredients – authentic, collaborative, and dedicated to fostering a workplace that inspires individuals and teams to reach their full potential.
Position Overview: We are looking for a passionate and creative Marketing Content Manager who has the expertise in social media trends, video content creation, and graphic design to drive our digital presence to new heights. The ideal candidate will be a highly motivated individual with a deep understanding of the health and wellness space, as well as a strong grasp of social media platforms like TikTok, Instagram, and YouTube.
Key Responsibilities: Content Strategy & Creation: - Develop and execute a comprehensive content strategy across various social media platforms (TikTok, Instagram, YouTube, etc.) that aligns with the brand’s health and wellness goals.
- Design engaging and visually appealing graphics, videos, and reels using design tools such as Canva, Adobe Creative Suite, and other relevant tools.
- Plan and produce original content, including infographics, reels, TikTok videos, YouTube shorts, blog posts, email newsletters, and other creative media.
- Directing short-form video content (Reels, TikTok) and long-form videos for YouTube and other platforms, ensuring high-quality production.
Team Building & Leadership: - Manage a creative team, including videographers and content creators, to ensure the production of high-quality content across all platforms.
- Provide guidance and mentorship to the team, fostering a collaborative and innovative environment.
- Lead brainstorming sessions, assigning roles, and ensuring the team remains aligned with content strategy and goals.
- Oversee team performance and growth, ensuring that deadlines and content quality standards are met, while maintaining a high level of creativity and efficiency.
Trend Research & Implementation: - Stay on top of the latest social media trends, viral challenges, and platform algorithm changes to create relevant, timely, and attention-grabbing content.
- Monitor health and wellness industry trends and news, ensuring content is always current, informative, and scientifically accurate.
- Leverage audience insights and analytics to optimize content and identify new opportunities for growth and engagement.
TikTok Content Creation & Trend Leadership: - Build and lead the strategy for TikTok content, staying on top of platform-specific trends, viral challenges, and evolving algorithms.
- Leveraging trends while maintaining brand voice and health-conscious messaging.
- Monitor audience feedback and engagement on TikTok to adjust and optimize content strategy for maximum reach and virality.
Content Calendar & Project Management: - Develop and manage the content calendar, ensuring a consistent posting schedule across all platforms.
- Collaborate with cross-functional teams (product development, customer support, design) to align content with marketing and sales goals.
- Handle content production timelines, ensuring all content is delivered on schedule and meets quality standards.
Health & Wellness Knowledge Integration: - Research the latest scientific studies, articles, and breakthroughs in health, wellness, and fitness to ensure all content is rooted in reliable, credible sources.
- Work with the product development team to create content that highlights new product features, ingredients, and benefits, backed by science.
- Educate the audience with accurate, digestible, and visually compelling explanations of complex health-related topics.
Performance Monitoring & Analytics: - Track, analyze, and report on content performance across platforms, making data-driven recommendations to optimize engagement and ROI.
- Adjust content strategies based on performance metrics such as reach, engagement, conversion, and audience feedback.
Team Collaboration & Stakeholder Communication: - Collaborate effectively with other departments (product development, marketing, customer service) to ensure alignment on content goals and strategies.
- Communicate content strategy updates and performance metrics to key stakeholders regularly.
Qualifications: Education & Experience: - Bachelor’s degree in Marketing, Communications, or a related field. A background or certification in health, wellness, or nutrition is highly desirable.
- 5-7 years of experience in marketing content creation, social media management, or digital content strategy, preferably in the health and wellness industry.
- Proven expertise in designing and editing digital content (video, graphics, reels) using Canva, Adobe Creative Suite, or similar tools.
- Strong working knowledge of TikTok, Instagram, YouTube, and other social media platforms, with a demonstrated ability to adapt to evolving trends and algorithms.
- Demonstrated success in managing and building creative teams, especially in videography, video editing, and social media content creation.
- Experience in researching and understanding scientific literature related to health and wellness topics.
- Experience in producing both short-form and long-form video content.
- Exceptional creativity and attention to detail.
- Strong knowledge of health and wellness topics, including fitness, nutrition, mental health, and lifestyle.
- Ability to break down complex scientific concepts into digestible, engaging, and accurate content.
- Solid understanding of social media analytics tools and the ability to apply insights to improve content strategy.
- Ability to work under pressure in a fast-paced environment, managing multiple projects at once.
- Strong communication skills, both written and verbal, with a collaborative and positive attitude.
- Ability to stay organized and meet deadlines while maintaining high-quality content.
Benefits: - Medical and Dental Insurance
- Employee discounts on products
- Paid time off
- Health and Wellness Stipend
Just Ingredients is an equal-opportunity employer committed to creating an inclusive environment for all employees. We welcome applications from individuals of all backgrounds and experiences who share our passion for health and wellness.
Job Tags
Full time,