XQ Institute is the nation’s leading organization dedicated to rethinking the high school experience so that every student graduates ready for success in life. We partner with communities, schools, and entire school systems across the country to inspire innovative ideas, turn them into action, and create more rigorous and equitable learning environments. We share effective practices with other schools and districts, allowing them to adapt new models to meet the unique needs of their students and communities.
We believe that seeing is believing. We engage people where they are, using storytelling, listening, and learning to highlight the importance and possibility of change. Our open-source tools, grounded in research and design thinking, empower communities to transform their high schools with one unifying goal: unlocking the American promise of a high-quality education for everyone.
We are seeking a Social Media Manager to design, implement, and measure XQ’s social media strategy, expand our digital presence, and manage the day-to-day operations of our social channels (currently Twitter, Instagram, TikTok, LinkedIn, and Facebook).
The Role
Reporting to the Head of Growth & Marketing, you will join a highly collaborative team focused on developing and shaping our digital presence. You will play a crucial role in setting and driving social media strategies for the XQ brand, campaigns, and products.
Our ideal candidate lives and breathes social media. They understand the strengths and weaknesses on each platform, what content performs well, and how to take people from followers to engaged community members. The job requires an understanding of social media strategy, content marketing, community management, data-driven copywriting, and digital marketing.
This candidate is committed to understanding and articulating XQ’s mission and programs to our main audiences (students, educators, parents) and is excited to research and learn about education and topics that tie to XQ’s work.
In a given week, you will write social copy, develop social strategy around a product or campaign, plan out an editorial calendar, conduct interviews and research with our social followers, and use data to optimize our strategy to drive brand awareness, convert and engage our community.
Requirements
Responsibilities
Qualifications
Ours is a world defined by uncertainty, a society in flux, a state of unprecedented upheavals. While we don’t anticipate any quick fixes, we can anchor ourselves to what we see emerging. That’s why we have established a set of collective XQ Mindsets to ground us.
Benefits
The salary for this role is highly competitive and commensurate with experience. XQ offers excellent organizational benefits. The salary range for this role is: $85,000-115,000 annually.
XQ is based in Oakland, CA, with offices in Washington DC and New York, NY. This role is based in Oakland, CA.
Please apply online. In your cover letter, please address why your skills, interests, and experience align with the requirements for this role.
XQ is proud to be an equal-opportunity workplace. At XQ, promoting, celebrating, and supporting diversity is a core value. Individuals are considered without regard to race, gender, age, sexual orientation, sexual expression, religion, color, veteran status, disability, marital status, or ancestry.
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